Serena Williams’s New Nike x Virgil Abloh Collab Is Destined to Sell Out
Was there any doubt that Serena Williams would pull out all the stops with her outfit for this year’s U.S. Open? After making her Grand Slam comeback in a symbolic catsuit at the French Open, Williams is upping the ante for the NYC tournament, which kicks off on August 27. She’s teamed up with Virgil Abloh, Off-White designer and Louis Vuitton men’s artistic director, on a new Nike collection that everyone’s already dying to get their hands on.
“With Serena, we have one of our generation’s most powerful, inspiring athletes as the muse,” Abloh said in a press release. “I was trying to embody her spirit and bring something compelling and fresh to tennis.” Williams will wear a white dress for daytime matches and a black version for nighttime matches—both were inspired by her love of dance and ballet. “It has a sort of ballerina-esque silhouette to symbolize her grace,” Abloh continued. “It’s not about bells and whistles and tricks. It’s just about it living on the body, and expressing Serena’s spirit with each swing of the racket.”
Williams’s dresses will retail for $500, and while the collection’s exact launch date has not been released, we can expect it to be near the U.S. Open’s first round on August 27. She’ll also be wearing metallic Nike x Virgil Abloh NikeCourt Flare 2 PE sneakers, which are guaranteed to turn a few heads. Scroll down to preview the collection before it’s released.
Opening image: Getty Images
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